The End of Overeating

In this blog I will discuss the connection between overeating and CAFO system. The end of overeating, written by David A. Kessler, explains why people are addicted to food with sugar, fat and salt in term of biology. According to David, most people eat more than they need because they are addicted to food biologically. The reward system of our brain, which is attracted by food with high-sugar, high-fat or high-salt easily, will desire more food with pleasure response. Although the homeostatic system tries to help us maintain the energy balance, the reward system usually defeats it and makes us overeat. What’s worse, the quantity, the concentration of ingredients in food and some cubes like location can strengthen our demand of food from reward system. Consequently, it is hard for us to resist the temptation of food.

Undoubtedly, the overeating can provide a broad market for CAFO system.  Once CAFO can satisfy consumers’ addiction to food, CAFO will never lose its business. Products from CAFO system are made to achieve the standards, such as high-sugar, high-salt and high-fat, to attract consumers. For instance, cows are fed with corns, the high-calorie diet, which can cause cows disgust difficultly but become fatter.  This kind of products makes consumers feel good. As is mentioned before, the quantity is a fact that affects consumers’ need for food. CAFO has a high output, which is over the normal amount of consumption. Based on the theory that people will desire more if they are given more, it can be implied that CAFO has been encouraging overeating and has been making a great profit from it. Besides, another factor, location is the biggest advantage of CAFO. The broad distribution of CAFO and its products makes consumers get their food easily, which is an important reason of its huge consumption. Generally speaking, CAFO system exceeds the consumers’ biological addiction of food and promotes it.  But on the other hand, People’s addiction to food is the motivator of CAFO system.